Apptega: Good Posture Webinar Series

Webinars were a missed opportunity at Apptega. I took over responsibility for webinar production and marketing, changing the format to a discussion-based series and updating the promotional process. I also narrowed the audience to specifically target managed security providers and their customers, and brought in industry leaders who could talk about the real challenges of running and growing a security business.

Result: A nearly 300% increase in webinar signups and attendance.